Creator terms
You're joining Bridge's creator network. Two things really matter in here: you don't take the brands we introduce you to and go direct (section 4), and every campaign says up front what the brand can do with your videos and for how long (section 8). Read section 2 before you worry about any of it.
1. Who these are between
Bridge Creators Limited (HK Reg. No. 80655378) — "Bridge", "we" — and you, the creator accepting these terms.
2. What you stay free to do
- Work with any brand you want, including ones you find yourself.
- Work with other agencies, networks or platforms. We don't ask for exclusivity.
- Keep 100% of anything you earn outside Bridge. We take no cut of work we didn't bring you.
- Keep your job. These terms don't ask you to leave it.
- Leave whenever you want. Nothing here locks you in.
- Keep posting whatever you post. We don't control your account.
3. Taking work
Every campaign is optional. We send you a brief, you decide. You can turn any brief down for any reason and it doesn't count against you here or later.
Until you accept a brief in writing, we owe you no work and you owe us no time.
4. Brands we introduce you to
When we book you on a campaign and pay you for it, that brand becomes an Introduced Brand.
For 6 months after your last campaign with that brand, you won't work with them directly, or through another agency, network or manager, on the kind of work we introduced you for.
Two limits on this. It only applies to brands we actually booked and paid you for, so a brand we merely mentioned doesn't count. And if we go 60 days without putting paid work in front of you, it stops applying to everyone.
We won't go around you either. We don't use your name to sell work you aren't paid for, and we don't cut you out of a campaign you're already on.
5. Brands you already work with
If you had a relationship with a brand before we introduced you, it's yours and section 4 doesn't touch it.
You list those brands when you accept these terms. Anything on that list is carved out permanently. If it isn't listed at acceptance, we'll treat it as introduced by us, so list everything, including the small ones.
6. If a brand contacts you directly
Sometimes an Introduced Brand will message you themselves. That's normal and you're not in trouble.
Tell us within 7 days and let the work run through Bridge. During the 6 months we'll route it and you get paid the agreed way. After the 6 months, it's yours.
While a campaign is running, campaign questions come to us rather than the brand. It keeps you out of the middle when a brand changes its mind.
7. How you get paid
We tell you which type of campaign it is, and what it pays, before you film:
- UGC campaigns. We agree a flat fee in writing before you film. You invoice Bridge and we pay it. You never invoice the brand.
- Shop affiliate campaigns. Where TikTok Shop or YouTube Shopping operates in your country, we add you to the product and the platform pays your commission directly to you. It never passes through us. If neither is available where you are, we will only send you UGC campaigns.
- Whitelisting and collab ads. Where a brand runs paid ads from your account, you are paid a share of that ad spend on top of the content fee. The share and the period are agreed in writing before the ads start, and the brand's access ends when the campaign does.
Approval. Two rounds of changes are included on every campaign. We judge your work against the brief, not against taste. If it does what the brief asked for, we approve it. If we don't come back to you within five working days, it counts as approved.
If we reject something, it's yours again. No licence, no exclusivity on it, and you're free to use it elsewhere.
If a campaign gets cancelled after you've started filming, you get half the fee. After you've delivered, you get all of it. That applies however the cancellation happens, including when the brand pulls out.
What you're paid in. It depends who's paying you. Where TikTok pays you, on shop affiliate, it's whatever currency your TikTok Shop account settles in — that's between you and the platform and it isn't ours to set. Where we pay you, on UGC, tech UGC and whitelisting, it's US dollars, unless you're somewhere we can pay you locally. In Hong Kong we pay HKD. The brief tells you which before you accept it.
You're paid whether or not the brand has paid us. Collecting from them is our problem, not yours. We cover the cost of sending the money too, so the amount on the brief is the amount that reaches your account. If tax rules where the brand is based mean we have to withhold something, we'll tell you before you accept the brief and show it on the invoice.
When we pay. You invoice after approval and we pay within 14 days, and we add 1% a month if we're late. Any bonus is set out in that campaign's brief with its conditions, and we won't offer a bonus we're not funded to pay.
8. Your content
You own the copyright in everything you make. That doesn't change.
Each campaign states what the brand may use your videos for, on which platforms, and for how long. That's set per campaign and agreed with you before you film. If a brief somehow doesn't say, the usage runs for 12 months from approval. Anything beyond it gets agreed and paid for separately.
Within that window, the licence covers editing, re-cutting and running the videos as ads or organic posts, using your name, handle, voice and face. It goes to the brand named in the brief and the agencies working for it, and nobody else. We won't license your work on to anyone beyond that brand without your written OK and a new fee.
You waive your moral rights as far as the law allows, but there's a floor on that: we won't edit you into saying something you didn't say, or claiming something you didn't claim. If you think we have, tell us and we'll pull it.
You keep the right to post your videos on your own accounts and to use them in your portfolio. What you can't do is sell the same work, or near-identical footage from the same shoot, to a brand that competes with the one who paid for it.
9. Keeping your videos up
When a campaign posts from your account, keep the video live for 60 days, and keep any ad code we asked for valid for the same period. That code is what lets the brand run the video as an ad, and pulling it mid-campaign kills money that's already been spent.
If we ask you to take a video down, take it down. That usually means a product recall or a claim the brand can no longer make.
If a video comes down early without our OK, that video's fee isn't payable. That's about a video you take down. If it comes down for a reason outside your control — the platform removes it, your account is suspended, you get hacked — tell us and the fee still stands.
10. Accounts we place you on
If a campaign runs from a new account, you make it and it's yours. We don't own it, we don't take it back, and it stays yours if you stop working with us.
The one exception is our in-house brand accounts. If we place you on one of those, that account is ours — you're paid for the videos you make on it, not for the following it builds. The brief says which kind it is before you accept.
11. Working with competitors
While a campaign is running, and for 14 days after it ends, don't make content for a product that directly competes with the one you just promoted. It's the specific product category named in the brief, not the whole industry.
Tell us before you take work that might cross that line and we'll usually be able to make it work.
12. Saying it's an ad
On every paid campaign, you label the content as an ad. We'll tell you exactly what to use for that brand, usually a tag like #ad plus the platform's own paid-partnership toggle.
This isn't optional. Most of our brands are US-based and US rules require it. If you post a paid campaign without disclosing it, we can ask you to take it down or re-post it correctly, and we won't run further campaigns with you until it's fixed.
13. What you promise us
When you deliver a video, you're telling us four things: the work is yours, the music and footage in it are cleared for use, everyone recognisable in it agreed to be there, and you've followed the brief without making health or income claims it didn't ask for.
If one of those turns out to be wrong and it costs us, you cover us for it, up to twice what that campaign paid you. That cap comes off only if you did it deliberately, or if you used someone else's material and didn't tell us.
We're saying the same thing in reverse: what we owe you on any campaign is capped at that campaign's fees.
14. Keeping things private
What you see in the Discord and in briefs — client names, rates, campaign plans, how we brief and score work — stays between us. Don't repost it, don't forward it, don't use it to set up something competing. We'll treat your information the same way.
You can always tell your accountant and your tax office what you earned.
15. Showing your results
We may show your handle, your videos and how they performed as a case study, including after you've stopped working with us. If something names you, we'll show you five working days before it goes out and fix anything factually wrong.
What you earned stays private unless you tell us in writing it's fine to publish.
If you want us to stop using you as a case study, tell us. We'll take it down within 30 days and stop renewing anything already running, though we can't recall something already printed.
16. Ending it
Either of us can end this at any time, in writing. Ending it doesn't cancel a campaign that's already running, the usage rights on work we've already approved, or any fee you're already owed.
Sections 4, 8, 10, 13, 14 and 15 survive.
17. If we update these terms
We may publish a new version. It applies to you once you've accepted it, and not before — we'll ask you to accept it before your next campaign under it. Until you do, the version you accepted is the one that governs.
A new version never changes a campaign you've already done, and never extends a non-circumvention period that's already running.
18. Housekeeping
- You're 18 or over. If you're not, we can't work with you and we'll delete your application.
- These terms don't make you an employee, and we're not your agent or manager. You handle your own taxes and filings wherever you live. You make the videos yourself rather than passing the work to someone else.
- We work with creators worldwide. These terms are governed by Hong Kong law, and that doesn't take away any protection you're entitled to under the law where you live.
- If something goes wrong and we can't sort it between us, it goes to arbitration in Hong Kong under HKIAC rules, in English. Anything under USD 25,000 is decided by a single arbitrator on written submissions, with the costs shared, so neither of us has to fly anywhere or hire anyone.
- These terms are written in English. If we give you a translation, the English version is the one that governs.
19. How you accept
You accept by typing your full legal name, listing your prior brands, and ticking the box at onboarding. We record your name, the date and time, the version, and a fingerprint of the exact wording you accepted, so both of us can show later what was on the screen.
Questions about any of this? Ask before you accept, not after.